Online shopping cart abandonment is when a customer visits your online store and places items in their cart, but leaves without completing the transaction. You may be surprised to learn that over 3/4 of all shopping carts are abandoned! That amounts to billions of dollars of lost sales across the eCommerce landscape every year.
While shopping cart abandonment is a problem for even the largest online retailer, you can take steps to minimize it in your own online store. By making certain optimizations to your website, and adding certain features, you'll create a shopping environment that encourages customers to buy. Plus, tools exist to help you reach out to customers that abandoned their carts.
But to make effective use of these features and tools, you need to understand why customers abandon their carts in the first place. There are several factors that cause cart abandonment, and fortunately there are means of counteracting each of them. This guide will explain how to recover all those abandoned carts using the right tools for the job.
Yes! We feel that the more free information is out there, the more the world of eCommerce can grow and benefit. We are happy to provide you with useful information and are open to your questions.